Banking on your next decision

 

Judo Bank is a neobank that has recently achieved unicorn status within the Australian business sector in 2020. The bank was handed $500 million by the Federal Government to lend out to Australian businesses due to the disruption of COVID-19 in order to help rebuild and support small to medium enterprises (SMEs).

The bank wanted to release a campaign which advocates their support for the business community, accountants and brokers with the right financial backing – backing that’s flexible, responsive and built on a genuine understanding of risk, needs and goals.

Because now is not the time to be with the wrong bank.
Now’s the time to choose Judo Bank.

Creative Company: US + US
Founder + Creative Partner: Jim Ritchie
Design Partner + Co-Founder: Tom Hutcheon
Creative Associate: Chloe Herbert-Smith
Director: Jay Hynes
Sound: Front Of House

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