• SCEGGS Darlinghurst, High School Certificate (90% ATAR)

• RMIT University, Melbourne, Media and Communication (Graphic Design)

• Columbia University, Summer Art Program, New York

• AWARD School 2021

• Creative LIAisons Mentorship 2022

• Youngdogs 24hr Brief in Amsterdam 2024

Motivated by the energy of creative environments , I actively looked for opportunities to collaborate with artists and creatives, gaining valuable insights and diverse perspectives that ignited my passion for art direction.

Co-founded an online magazine with Alicia Baines during the Covid-19 lockdown to create a platform for creatives to connect and showcase their projects while exhibitions and events were on hold.

At a start-up creative agency, I gained extensive experience in a multifaceted role, frequently transitioning between responsibilities as an Art Director and Graphic Designer. During this time, I honed my illustration and character design skills while overseeing a social media campaign for Kidsafe Australia. This campaign was crucial in raising awareness among parents about household dangers that could lead to child death or serious injury during the Covid-19 lockdown. Additionally, I led a comprehensive 360-degree campaign for Judo Bank, which highlighted their commitment to supporting the business community during unprecedented times.

As an Art Director at Leo Burnett Australia, I collaborated with copywriter partner, Kevin Ma, on several high-impact 360-degree campaigns focussed on behaviour change across various industries. One of our standout projects was reshaping the car-buying experience for Honda Australia by utilizing the latest AI technology to develop a car that could sell itself. This innovative approach garnered significant attention due to the creative thinking around bringing AI to creative campaigns and the automotive industry.

In addition, I played a key role in creating an award-winning exhibition for Lifeblood at the National Gallery of Victoria. This campaign, characterized by its emotional and immersive experience, effectively influenced the public to increase blood donations. I also led the creative direction for Vitasoy's campaign, which successfully introduced consumers to the world of plant-based yogurt through a playful and engaging approach, encouraging them to explore new dietary options.