Apple has Siri.
Google has Alexa.
And now Honda has Harvey.
Say hello to Harvey, the first car that can literally sell itself. Using Ai technology we “took“ the voice of Melbourne stand-up comedian, Sam Taunton, and brought the all-new HR-V to life. The idea was to create a car buying experience that remained judgement-free, engaging and most importantly deleted the middle man, meaning no more dreaded fear of talking to a car salesman.
Say 👋 to Harvey here!
The Team
2022
Client: Honda
General Manager Customer Experience: Belinda Cusworth
Head of Brand & Communications: Ben Hamilton
Brand & Communications Specialist: Lora Tomassi
Brand & Communications Coordinator: Deana Bazzanella
Creative Agency: Leo Burnett Australia
Chief Creative Officer: Jason Williams
Creative Director: Chris Jovanov
Motion Graphic LeadIzy Kali
Art Director: Chloe Herbert-Smith
Writer: Kevin Ma
Director of Integrated Strategy: Ilona Janashvili
Managing Director: Kate Silver
Client Partner: Callum Hayes
Client Director – Digital Solutions: Afshin Saffari
Producers: Francesca D’Orazio, Larissa Coupe & Nara Lea