Introducing the #GRANPRIX
An experience where Singapore’s hidden gems are revealed by the people who have lived there the longest… grandmas!
In light of Singapore hosting the actual Grand Prix this year, Singapore Tourism wanted to inspire Aussies to come visit.
Therefore we hijacked their social
with Aussie comedy group, @Swag.on.the.beat and three of Singapores best grandmas, Helen Soh (Chef @ One Kind House), Bee Yan (Supermodel and fashion icon) and Appolina DeSilver (someone on the teams actual grandma!) to show us their own Gran Prix tour of Singapore.
The Team
Client: Singapore Tourism Board
Area Director, Oceania: Stephanie Yong
Senior Manager, Oceania: Ervin Lim
Senior Manager, Oceania: Michelle Alice Thoo
Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Chief Strategy Officer: Catherine King
Art Director: Chloe Herbert-Smith
Copywriter: Kevin Ma
Creative Director: Chris Jovanov
Creative Director: Jim Walsh
Senior Business Director: Nicole Denning
General Manager: Kate Silver
Senior Integrated Producer: Michelle Browne
Production company: Push Media
Director: Ash Lim
Assistant Director: Alek McKenzie
Executive Producer: Louella Campbell
Content Creators: @Swag.on.the.beat
Comedian/Actor: Jack Say
Comedian/Actor: Isaac Gibbons
Comedian/Actor: Sam Zito
Talent Manager, Born Bred: Emily Hatzopoulos
Grandmas, Singapore
Traditional: Appolina de Silva
Chef at One Kind House: Helen Soh
Model/Entrepreneur: Ong Bee Yan